1. Who We Are
This Privacy Policy explains how Sorren Insurance Group LLC (“Sorren Insurance Group,” “we,” “us,” or “our”), a Florida life insurance agency, collects, uses, and shares information when you visit our websites and landing pages (the “Sites”) or interact with our advertising and quote-request forms.
We help families and individuals connect with licensed life insurance agents for term, whole life, and universal life coverage. This policy covers information collected through our Sites. It does not cover information collected by insurance carriers, our customer relationship management provider, or other third parties once your information has been shared with them. Those parties have their own privacy practices.
2. Information We Collect
Information you provide directly
- Contact details: first name, last name, phone number, and email address, submitted when you request a quote.
- Coverage preferences: why you are interested in a policy (for example, income replacement, final expenses, or paying off debt) and your general monthly budget for coverage.
- Consent record: the date, time, and exact wording of the consent you gave to be contacted, along with the page you submitted from and your IP address and browser details, kept for our compliance records.
- Information you give an agent by phone: if you speak with a licensed agent, they may collect additional details relevant to your quote, such as your age, tobacco use, ZIP code, or the coverage amount you are considering, and add them to your record.
Information collected automatically
- IP address, browser type and version, device type, and operating system.
- Pages viewed, links clicked, and the site or ad that referred you to us.
- Approximate location inferred from your IP address (city or region level, not precise GPS location).
- Cookies and similar technologies, described in Section 5.
Information from advertising partners
When you arrive from a Google or Meta (Facebook or Instagram) ad, we and our advertising partners may receive click identifiers, campaign and ad identifiers, and UTM parameters that tell us which ad or search led to your visit. We store these with your quote request so we can tell which advertising is working.
3. How We Use Your Information
- To respond to your quote request and connect you with a licensed life insurance agent.
- To contact you by phone, text, and email about the life insurance options you asked about, consistent with the consent you provided (see Section 4).
- To operate, maintain, and improve our Sites and understand how visitors use them.
- To measure the performance of our advertising and to show relevant ads to people who have visited our Sites.
- To detect, investigate, and prevent fraud, spam, abuse, or security incidents.
- To comply with legal, regulatory, and insurance-licensing obligations, including keeping consent and communication records.
4. Your Consent to Be Contacted
When you submit our quote-request form, you agree to be contacted by Sorren Insurance Group by phone, text message, and email about life insurance options, including through automated dialing systems, prerecorded messages, or autodialed text messages, even if your phone number is listed on a state or federal do-not-call registry. Consenting to be contacted is never a condition of purchasing insurance. Message frequency varies, and message and data rates may apply.
This consent is given under, and these practices are governed by, the federal Telephone Consumer Protection Act (TCPA) and Florida’s Telephone Solicitation Act. You may withdraw your consent at any time by:
- replying STOP to any text message you receive from us (reply HELP for help);
- telling an agent during a call that you no longer wish to be contacted; or
- contacting us using the information in Section 13.
We will honor a withdrawal of consent within a reasonable time, consistent with applicable law. Withdrawing consent does not affect the lawfulness of contact made before your request.
5. Cookies & Advertising Technology
We use cookies, pixels, and similar technologies, including the Meta Pixel and, where we enable them, Google Ads or Google Analytics tags, to understand how our Sites are used and to measure and improve our advertising. These tools may collect information about your visit and, in some cases, share it with Meta and Google in a form that lets them match it to your Meta or Google account for ad measurement and retargeting.
Your choices
| To do this | You can |
|---|---|
| Limit cookies generally | Adjust your browser settings to block or delete cookies (this may affect how our Sites work). |
| Opt out of Meta ad personalization | Visit your Meta Ad Preferences. |
| Opt out of Google ad personalization | Visit Google’s Ad Settings. |
| Opt out of interest-based ads industry-wide | Visit the Digital Advertising Alliance opt-out page. |
6. How We Share Information
We do not sell your personal information. We share information only in the following circumstances:
- Licensed agents: your quote request and contact information are shared with a licensed life insurance agent so they can follow up with you.
- Service providers: vendors who help us operate our business, such as our customer relationship management provider, hosting providers, and analytics providers, who may use your information only to provide services to us.
- Advertising partners: Meta and Google, for the ad measurement and retargeting purposes described in Section 5.
- Legal and safety reasons: when required by law, subpoena, or legal process, or to protect the rights, property, or safety of Sorren Insurance Group, our customers, or others.
- Business transfers: if Sorren Insurance Group is involved in a merger, acquisition, or sale of assets, information may be transferred as part of that transaction, subject to this policy or a successor policy.
7. How Long We Keep Information
We keep quote-request and consent records for as long as needed to service your request, to meet insurance-licensing and telephone-consent record-keeping obligations, and to resolve disputes, generally for the length of any resulting customer relationship plus a reasonable period afterward. We may keep de-identified or aggregated data, which no longer identifies you, for longer for analytics.
8. Your Privacy Choices
You may ask us to:
- tell you what personal information we have collected about you;
- correct inaccurate information;
- delete your personal information, subject to our legal and record-keeping obligations; and
- stop contacting you for marketing purposes (see Section 4 for how to withdraw consent).
To make a request, contact us using the information in Section 13. If you live in a state that gives you additional statutory privacy rights, such as rights to access, delete, or opt out of the “sale” or “sharing” of personal information, we will honor requests to the extent those rights apply to our practices.
9. Children’s Privacy
Our Sites are intended for adults age 18 and older and are not directed to children. We do not knowingly collect personal information from anyone under 18. If we learn that we have collected information from a child under 18, we will delete it.
10. Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect your information. No method of transmission or storage is completely secure, however, and we cannot guarantee absolute security.
11. Third-Party Links
Our Sites may link to third-party websites, including insurance carrier sites. We are not responsible for the privacy practices of those third parties, and we encourage you to read their privacy policies.
12. Changes to This Policy
We may update this Privacy Policy from time to time. If we make material changes, we will update the “last updated” date at the top of this page and, where appropriate, provide additional notice. Your continued use of our Sites after a change takes effect means you accept the updated policy.
13. Contact Us
If you have questions about this Privacy Policy or want to use any of the choices above, contact us at:
Sorren Insurance Group LLC
Email: admin@sorren.org